Marketing materials for Trump National Golf Club

Marketing materials for Trump National Golf Club

Trump National Golf Club

Trump National Golf Club

Trump National Golf Club

Trump National Golf Club

There is a crest that is used throughout the Trump brand. To enhance the marketing materials I created a seamless repeating pattern based off the crest but personalized for the golf club. The pattern uses pieces of the crest (yellow) alongside other shapes unique to the club, such as oak leaves (cyan) to mirror the landscape of Bedminster. There are golf clubs and a champagne glass (both magenta) to represent the two branches of the club, memberships and events. Elements of the pattern are also used as ornaments beside drop caps in various sections of copy.

Pattern details for Trump National Golf Club

Trump National Golf Club

Trump National Golf was looking to increase their club membership with an updated sales presentation kit. The kit as a whole was built to give off the sensation reminiscent of the club, located in the affluent, rural Bedminster, NJ. The outer casing is wrapped in Fibermark's Touché, embellished with intricate varnish & metallic gold, fancy die cuts and hand-fastened flexible straps. With crossovers on just about every spread, the two complementing brochures focus on large photographs capturing the luxury and landscape of the club.

Needless to say, the project was a designer's dream but a printer's nightmare. Fibermark loved the end result enough to give us an award. Thanks Fibermark. My love affair with Touché began and ended with this project, but Trump National is enjoying an upswing in new memberships.