Olympus | Photential landing page

Olympus | Photential landing page

Olympus | Photential landing page

Olympus | Photential landing page

Olympus | Photential logo

Olympus | Photential pattern

Olympus – What’s Your Photential?

Olympus approached Second Melody to create a campaign for the launch of their new online photo service. To stand out in an already saturated market we questioned the target audience with a twist on the word 'potential'. The 'What's Your Photential?' campaign included 200 online display ads, each linking to a unique landing page. The landing pages include large-scale photography and associated text focusing on the needs and wants of the amateur photographer.
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